Commerce Media Specialist - location flexible
Why Gallo?
With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.
The Gallo Commerce Media Team is a team of subject matter experts that sits within the Paid Media Team and is specifically focused on paid advertising that drives foot traffic, purchase intent, and velocity across external sales channels, from brick & mortar grocery to 3rd party marketplaces like Drizly & Instacart.
The Commerce Media Specialist role contributes to this mission by overseeing the daily execution of marketing strategies that accelerate consumers through the purchase journey. This role will partner with both agency & internal partners to deliver strong performance of omnichannel media channels, including display, OTT video, Out of Home and paid social. Uses data & analytics to understand and optimize the consumer retail (brick & mortar & external e-Comm) purchase journey and identify high-value audiences that will unlock growth for Gallo at a brand, portfolio, and enterprise level. This position will report to the Commerce Media Manager and support our Commerce Marketing, Sales, and enterprise-wide initiatives.
Location
This position has flexibility to workin NY or CA.
What You Will Do
MEDIA STRATEGY & EFFECTIVENESS
- Contributes to development of paid media strategies, plans and learning agendas in partnership with agency & Commerce Media Manager.
- Creates and communicates Commerce Media briefs for brands and campaigns.
- Ensures tactical media plans are approved, optimized, executed and reported against as planned. Partners with media agency to incorporate learnings into future plans & drive ongoing performance progress.
- In partnership with agency & Marcomm, ensures congruence of Commerce Media strategies & activity with holistic business & media objectives.
- Continuously maximizes and seeks optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.
- Identifies and advocates for media strategies, audiences, and tactics that drive the highest foot traffic lift, purchase intent lift, and ROAS. Links media delivery and insights to brand objectives and results.
- Communicates on performance trends and results by informing cross-functional partners on a monthly/quarterly basis highlighting opportunities or trends for continuous improvement.
CROSS-FUNCTIONAL PARTNERSHIP
- With direction from Commerce Media Manager, provides subject matter expertise for the Commerce Marketing organization.
- Partners with the Analytics team and agency partners to track trends, benchmarks, opportunities, competitive tactics, best practices, tools/platforms, etc.
- Develops Commerce Media campaigns and partnerships by working collaboratively with Commerce Marketing, Brand Marketing, and eCommerce.
- Actively participates in the Integrated Marketing Planning (IMP) process.
THOUGHT LEADERSHIP & CAPABILITY DEVELOPMENT
- Contributes to development & refinement of new capabilities, POVs and holistic paid media best practices.
- Partners with Commerce Media Manager & Media Director to envision Commerce Media north star objectives & goals.
- Contributes to development & maintenance of Paid Media training materials for cross-functional partners.
- Delivers ongoing paid media thought leadership and education to marketing partners through the development and deployment of paid media best practices for the Enterprise.
- Authors content that increases the acumen of the broader Gallo marketing community delivered through both formal and informal trainings.
- Serves as subject matter expert and shares and implements best practices for Commerce Media, with guidance from Commerce Media Manager.
- Monitors the media marketplace and Alc Bev industry competitors to identify trends and testing opportunities.
- Maintains a solid understanding of compliance within the adult beverage industry ensuring that all Commerce Media strategies and activities are fully compliant with company risk being minimized or altogether nullified.
What You Will Need
- Bachelor s degree plus 3 years of digital marketing and media experience to include brand media, shopper media, e-commerce, or programmatic experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 7 years of digital marketing and media experience to include brand media, shopper media, e-commerce or programmatic experience reflecting increasing levels of responsibility.
- Experience working with multi-disciplinary teams of media, marketers and analytics.
- Proficiency in digital trends, best practices and measuring campaigns against KPIs.
- Skilled in optimizing digital media:
CPM/display ads, retargeting, paid social media, search, etc. - Strong business acumen with ability to think strategically and innovatively.
- Strong presentation skills.
What Will Set You Apart
- Bachelor s degree plus 5 years of digital marketing and media marketing experience to include brand media, shopper media, e-Commerce, or programmatic experience reflecting increasing levels of responsibility.
- Experience in shopper or e-Comm media, development and implementation of data driven strategies and 1st party data acquisition strategies and media deployment.
- Strong leadership abilities and experience managing teams/cross functional work relationships, both internally and with external agency and media partners.
- Experience working at a media agency.
- Experience in agency management with proven track record for building relationships and managing performance of key partners.
- Experience working for an Alcohol beverage or CPG company.
- Experience managing a large portfolio of brands with a wide variety of budgets with proven success.
- Significant organizational skills to work effectively in a fast paced, high campaign volume environment demanding quick responses.
- Ability to prioritize and deliver multiple products or services concurrently under time constraints.
- Skilled at increasing foot traffic & Return on Ad Spend by utilizing channels such as display & Search Engine Marketing (SEM).
Gallo does not sponsor for employment based visas for this position now or in the future
To view a full job description, please click here
Requisition ID:
81462
DIG001
#LI-ML1
Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law.
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.
Estimated Salary: $20 to $28 per hour based on qualifications.
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