Social Media Marketing Specialist Job
This is a remote position with a regional office in Assumption, Illinois.
AGCO Grain & Protein is seeking a marketing specialist to help develop and implement marketing plans for the AP, Cumberland and GSI brands in North America.
Marketing activities include a mix of digital and traditional marketing tactics.
The marketing specialist will assist in the development of the strategies and lead the strategy execution.
This is a remote position with a regional office in Assumption, Illinois.
Responsibilities
Social Media
- Responsible for day-to-day management of AP, Cumberland and GSI social media channels, including strategy development, publishing, community management/moderation and reporting.
- Plan and execute paid and organic social media initiatives.
This includes setting up, managing and optimizing ad campaigns in social advertising platforms. - Manage social media reporting efforts for channels and campaigns, ensuring accurate data and actionable insights are delivered to continually optimize performance.
- Stay up-to-date on social media trends and platform developments and share findings with the marketing team.
Marketing Strategy and Execution
- Collaborate with the NA Marketing Manager and other key team members to support strategic planning efforts, including the development of annual plans, product launch plans and integrated campaigns.
- Lead implementation of annual marketing, public relations, paid advertising, dealer marketing and product launch plans.
- Manage project timelines and deliverables.
Dealer Communication and Marketing
- Manage dealer communication via Mail Chimp and/or Salesforce Marketing Cloud.
This includes database management, development of email content and distribution. - Oversee AP, Cumberland and GSI dealer co-op marketing program, including management of co-op funds and dealer reimbursements.
- Work with sales team and key dealers to develop and implement dealer specific strategic marketing campaigns.
Content Creation
- Research industry-related topics to understand swine, poultry and grain farmer needs.
Develop monthly channel editorial calendars. - Lead the creation of social media content for the swine, poultry and grain audience.
Coordinate with the design team on the creation of visuals. - Assist with the creation of website, literature, paid advertising and blog content.
- Assist with the development of internal and external communications.
Qualifications
- 3 to 5 years of agency or marketing-related field experience.
- Degree in marketing, public relations, journalism, communications, business, or related field is preferred.
- Exceptional writing skills.
- Aptitude in Office 365 products, as well as Social Studio, Sprout Social and Mail Chimp.
- Ability to work in a fast-paced environment, with strong time management skills.
- Great communication skills, with an ability to effectively collaborate with others.
- Strong problem-solving, time management, and organizational skills and attention to detail.
- Ability to develop and maintain strong working relationships with internal and external stakeholders.
- Agricultural experience and/or farm background preferred.
This is a remote position with a regional office in Assumption, Illinois.
AGCO Grain & Protein is seeking a marketing specialist to help develop and implement marketing plans for the AP, Cumberland and GSI brands in North America.
Marketing activities include a mix of digital and traditional marketing tactics.
The marketing specialist will assist in the development of the strategies and lead the strategy execution.
This is a remote position with a regional office in Assumption, Illinois.
Responsibilities
Social Media
- Responsible for day-to-day management of AP, Cumberland and GSI social media channels, including strategy development, publishing, community management/moderation and reporting.
- Plan and execute paid and organic social media initiatives.
This includes setting up, managing and optimizing ad campaigns in social advertising platforms. - Manage social media reporting efforts for channels and campaigns, ensuring accurate data and actionable insights are delivered to continually optimize performance.
- Stay up-to-date on social media trends and platform developments and share findings with the marketing team.
Marketing Strategy and Execution
- Collaborate with the NA Marketing Manager and other key team members to support strategic planning efforts, including the development of annual plans, product launch plans and integrated campaigns.
- Lead implementation of annual marketing, public relations, paid advertising, dealer marketing and product launch plans.
- Manage project timelines and deliverables.
Dealer Communication and Marketing
- Manage dealer communication via Mail Chimp and/or Salesforce Marketing Cloud.
This includes database management, development of email content and distribution. - Oversee AP, Cumberland and GSI dealer co-op marketing program, including management of co-op funds and dealer reimbursements.
- Work with sales team and key dealers to develop and implement dealer specific strategic marketing campaigns.
Content Creation
- Research industry-related topics to understand swine, poultry and grain farmer needs.
Develop monthly channel editorial calendars. - Lead the creation of social media content for the swine, poultry and grain audience.
Coordinate with the design team on the creation of visuals. - Assist with the creation of website, literature, paid advertising and blog content.
- Assist with the development of internal and external communications.
Qualifications
- 3 to 5 years of agency or marketing-related field experience.
- Degree in marketing, public relations, journalism, communications, business, or related field is preferred.
- Exceptional writing skills.
- Aptitude in Office 365 products, as well as Social Studio, Sprout Social and Mail Chimp.
- Ability to work in a fast-paced environment, with strong time management skills.
- Great communication skills, with an ability to effectively collaborate with others.
- Strong problem-solving, time management, and organizational skills and attention to detail.
- Ability to develop and maintain strong working relationships with internal and external stakeholders.
- Agricultural experience and/or farm background preferred.
This is a remote position with a regional office in Assumption, Illinois.
AGCO Grain & Protein is seeking a marketing specialist to help develop and implement marketing plans for the AP, Cumberland and GSI brands in North America.
Marketing activities include a mix of digital and traditional marketing tactics.
The marketing specialist will assist in the development of the strategies and lead the strategy execution.
This is a remote position with a regional office in Assumption, Illinois.
Responsibilities
Social Media
- Responsible for day-to-day management of AP, Cumberland and GSI social media channels, including strategy development, publishing, community management/moderation and reporting.
- Plan and execute paid and organic social media initiatives.
This includes setting up, managing and optimizing ad campaigns in social advertising platforms. - Manage social media reporting efforts for channels and campaigns, ensuring accurate data and actionable insights are delivered to continually optimize performance.
- Stay up-to-date on social media trends and platform developments and share findings with the marketing team.
Marketing Strategy and Execution
- Collaborate with the NA Marketing Manager and other key team members to support strategic planning efforts, including the development of annual plans, product launch plans and integrated campaigns.
- Lead implementation of annual marketing, public relations, paid advertising, dealer marketing and product launch plans.
- Manage project timelines and deliverables.
Dealer Communication and Marketing
- Manage dealer communication via Mail Chimp and/or Salesforce Marketing Cloud.
This includes database management, development of email content and distribution. - Oversee AP, Cumberland and GSI dealer co-op marketing program, including management of co-op funds and dealer reimbursements.
- Work with sales team and key dealers to develop and implement dealer specific strategic marketing campaigns.
Content Creation
- Research industry-related topics to understand swine, poultry and grain farmer needs.
Develop monthly channel editorial calendars. - Lead the creation of social media content for the swine, poultry and grain audience.
Coordinate with the design team on the creation of visuals. - Assist with the creation of website, literature, paid advertising and blog content.
- Assist with the development of internal and external communications.
Qualifications
- 3 to 5 years of agency or marketing-related field experience.
- Degree in marketing, public relations, journalism, communications, business, or related field is preferred.
- Exceptional writing skills.
- Aptitude in Office 365 products, as well as Social Studio, Sprout Social and Mail Chimp.
- Ability to work in a fast-paced environment, with strong time management skills.
- Great communication skills, with an ability to effectively collaborate with others.
- Strong problem-solving, time management, and organizational skills and attention to detail.
- Ability to develop and maintain strong working relationships with internal and external stakeholders.
- Agricultural experience and/or farm background preferred.
AGCO Grain & Protein is an equal employment opportunity employer and is committed to maintaining a workplace that is free of inappropriate or unlawful conduct on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or other protected group status as provided by law.
Estimated Salary: $20 to $28 per hour based on qualifications.
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